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Artificial intelligence is a rapidly expanding field that offers incredible potential for businesses and organizations of all kinds. DDA is an AI software development company that is eager to show the world how advances of artificial intelligence technologies can be leveraged to maximize the growing potential of ever-expanding data for more potent functionality in all kinds of applications. Today's AI software can perform the kind of advanced intellectual work that previously could only be done by people.

By using artificial intelligence, businesses and organizations can automate complex intellectual tasks to reduce workloads, improve efficiency, and better utilize increasingly large and complex data sets.

Introduction to Artificial Intelligence

Early generations of AI were focused on symbolic learning, which allows for basic computer vision and robotics allowing for machines to perform physical work in a repetitive manner (think: a robot in a manufacturing plant). New artificial intelligence systems are powered by machine learning, which powers deep learning applications that offer advanced pattern recognition, probability forecasting, and decision making.

Today's AI technology means that programs can learn from the data gathered during operation, so that as the information increases, the functioning of the AI application becomes wider, deeper, and or more precise.

Types of Artificial Intelligence: Supervised and Unsupervised Learning

AI machine learning is generally divided into two types: supervised and unsupervised learning. In supervised learning, developers feed the artificial intelligence systems large amounts of labeled data that help the machine learning recognize patterns. For example, an AI system designed to distinguish between benign and malignant tumors may be fed thousands upon thousands of tumor images labeled thus. After feeding the AI application the initial labeled data, the application can be tested with unlabeled data, and can learn from human review of its output. Supervised learning works well when AI needs to accurately reproduce the quality of judgment and decision-making a qualified professional would make.

In unsupervised learning, the AI software is recognizing any relevant patterns to the data set. Patterns can be recognized across multiple variable axes simultaneously to allow for a thorough and methodical look at large data sets for patterns that may otherwise be impractical for humans to undertake. This type of AI is often seen in eCommerce applications such as Amazon, where searching for a particular product or a certain type, price point, and manufacturer may bring up suggested alternatives based on any number of similar variables. Unsupervised learning excels particularly in those cases in which the data available for each individual item goes across many variables, thus making human pattern detection between items too time-consuming to be practical. As data sets expand, new patterns can be detected, allowing the capabilities of such AI systems to grow over time.

Uses of Artificial Intelligence

AI shows promise in the creation of a variety of applications suitable for healthcare, business-to-business (B2B), and business-to-consumer (B2C) organizations, some of which are listed below.

  • Automated Business Intelligence (BI) Research (B2B, B2C)
  • Automated Customer/Client Relationship Management (CRM) Tools
  • Interactive eCommerce (B2B, B2C)
  • Cost Estimators (medical, B2B, B2C)
  • Personalized Web UX (medical, B2B, B2C)
  • Digital Assistants (medical, B2B, B2C)
  • Automated Actuarial Research (medical, B2B, B2C)
  • Patient Scheduling and Information Management (medical)
  • Automated EHR Research (medical)
  • Automated Social Media (medical, B2B, B2C)
  • Automated Email Reminders/Marketing Campaigns (medical, B2B, B2C)
  • Inventory Management (medical, B2B, B2C)
  • Logistics Management (B2B, B2C)
  • Loyalty Programs for Brick-and-Mortar (B2C)

We live in the era of big data and limited time. AI machine learning is the key to unleashing the full potential of the information age in our fast-paced world.

DDA's long history of innovative digital design and development—often related to large datasets—has allowed it to recognize that this is the breakthrough moment in AI development. Learn more about how artificial intelligence systems can benefit your business or organization. Contact DDA today.

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