DDA Augmented Reality
Your Reality, Our Augmentation™
Since its foundation as one of the first all digital marketing companies in 1994, DDA has consistently expanded the adoption of advanced communication technologies for broader audiences. Augmented reality stands at the pinnacle of software engineering. Combining video, multimedia, real-time 3D mapping, virtual reality, and the unique sensor information of mobile devices as well as headsets and AR glasses, augmented reality offers tremendous potential to enhance the way we experience everything around us. Augmented reality starts by capturing the view around a smartphone, tablet, headset, or AR glasses, then mapping the scene surrounding the viewer in 3D. Once the environment is mapped out, graphics and information can be layered on the visuals of the environment captured by the device in 3D, combining direct experience with the features of virtual reality. Augmented reality can also be used to map the dimensions of an object and gather other visual information to interactively offer information to the viewer about the object when it appears.
The extensive nature of programming involved in the basic functions of environment and object mapping meant that augmented reality application development was both time- and cost-prohibitive for most businesses and organizations. With Apple's ARKit and Android's ARCore augmented reality development platforms, the era of AR has come. These augmented reality development platforms function as the basic engine for the camera-based 3D mapping needed for all AR applications, allowing software design and development companies to focus on creating innovative, original applications that tap the rich potential that augmented reality has to offer. DDA's first exploration of augmented reality was in 2009, and its history with virtual reality and other interactive multimedia has prepared it well for developing original augmented reality applications that enhance learning, entertainment, shopping, training, and more.
Augmented reality can offer step-by-step instructions and graphics designed to guide actions to help clinicians train on new medical devices and procedures. Equipment training can be enhanced in similar manner in a wide variety of industrial, business, and consumer settings. Workers benefit from hands-on training enhanced by information projected in real time on their visual field as they perform tasks. Consumers of complex electronic and mechanical products can forgo traditional printed instruction manuals for the enhanced experiential learning of an AR app.
Since its foundation as one of the first all digital marketing companies in 1994, DDA has consistently expanded the adoption of advanced communication technologies for broader audiences. Augmented reality stands at the pinnacle of software engineering.
Online shoppers can use AR applications to view what various clothes and accessories would actually look like on them before they decide to purchase. Live events such as sports, entertainment, music, and theater can be made even more engrossing by giving viewers the chance to learn more about the people and their performances, including any back history. AR apps can help people navigate on foot during camping and hiking, giving them helpful advice about the flora and fauna to which they are exposed. In short, augmented reality can help satisfy the natural thirst for knowledge about anything that is in a person's point of view. Its potential applications are endless.
In short, augmented reality can help satisfy the natural thirst for knowledge about anything that is in a person's point of view. Its potential applications are endless.
We live in a world of abundance. Help people tap into a deeper understanding of what's around them with augmented reality applications by DDA. Contact us today.