Search Engine Marketing for e-Commerce Websites
The internet age has radically transformed the way consumers and businesses shop. More consumers now make purchases on e-Commerce websites and applications. Brick-and-mortar and purchase storefronts have given way to vast online marketplaces for products and services of mind-boggling variety. The convenience offered by e-Commerce websites has demonstrated itself to be irresistible. Half of retail sales growth in 2017 was attributable to e-Commerce. And, just as is the case in social media, the expanded reach of the internet has enabled new markets for niche products and services to develop that would be unimaginable even a few years ago. As people spend more and more of their free and work time online, and as virtual digital communities continue to develop around shared cultures and interests, the potential for e-Commerce to expand and even found new businesses continues to grow.
Search Engine Marketing for e-Commerce Websites
DDA is a pioneer, since 1996, in both search engine marketing and e-Commerce website development. The basic principles of search engine optimization that help attract online audiences to other websites are crucial to the performance- of eCommerce websites in similar manner. Keyword-rich content, proper structuring and coding, strong website architecture, intuitive navigation, and elegant design all work to drive traffic to e-Commerce websites and keep users engaged, increasing the chances that they fill their shopping carts and make purchases.
Pay-per-click ads often play a significant role to the success of e-Commerce websites. In addition to regular PPC search ads, Google and Bing also offer shopping ads that display pictures of the products along with names, store names, and prices. DDA's experience in SEO and paid search ad campaigns gives it the understanding needed to drive sales and maximize return on investment in these ad campaigns by targeting the highest value search terms available.
As more and more shopping occurs on mobile, e-Commerce websites need to be built on highly optimized responsive web designs to ensure compatibility with all devices. Smartphone shopping is also opening new avenues for revenue growth, with localized search ads allowing businesses to target those searching from targeted locations. Such strategies can prove to be particularly useful for restaurants, car service stations, entertainment venues, and other businesses that capture most of their customers from the local area.
Custom e-Commerce Features
Successful e-Commerce platforms optimize their presentation and structure to help users find the exact products they need. Product categorization through multitier tagging structures allows for filter and search features that speed the process of finding the ideal product. Really potent e-Commerce websites go further by suggesting other products the customer may be interested in based upon past purchase history or current browsing history, maximizing the sale potential with every visit. Coupons, sales, and other promotions, such as pop-up ads and email marketing campaigns, can all help move inventory. DDA has employed all these custom features and more in the creation of successful e-Commerce platforms that have become essential sales hubs for the stores they represent.
Magento e-Commerce Website Development
DDA is also a Magento e-Commerce website developer. Magento is an e-Commerce platform with CMS backbone that allows businesses to set up and maintain their own online storefront, allowing it to evolve to meet the demands of an ever-changing market. Magento has the unique capability of interfacing and commuting with businesses' Enterprise Resource Planning (ERP) platforms, allowing online sales to be coordinated with shipping and inventory accounting for an incredibly streamlined, digitally managed logistical chain. Its organizational features include management of product listings, promotional campaigns, coupon codes, and shipping. Tags and meta data are easily editable for easy navigation and SEO value. Tracking features offer strong insight into visitor behavior and sales data.
The internet age has radically transformed the way consumers and businesses shop. More consumers now make purchases on e-Commerce websites and applications.
Custom Magento e-Commerce Features
DDA builds off of the powerful features of the Magento platform with further features for added usability. Live chat allows shoppers to get their questions answered quickly by live associates. Customers can send photos and text to give greater detail on their specific projects for more detailed support. A FAQ page offers answers to common questions, and a Request a Quote page offers a streamlined quoting process for bulk orders. The wealth of features DDA can implement and custom code to enhance the Magento e-Commerce platform transforms it into a virtual counter experience, where all the support one would expect in store is available at the click of a button.
The customized cart allows for order templates to be created to allow customers to make regular purchases of a mix of products that remains relatively stable, capable of adjustments to specific quantities and items as needed. Customers can also view their order history and resubmit previously purchased items for reorder with a click of the button. Customers can control their account information, and each customer can receive their own specialized pricing reflecting their unique relationship to the vendor. Customers are then notified via text message and/or email about their order.
The wealth of features DDA can implement and custom code to enhance the Magento e-Commerce platform transforms it into a virtual counter experience, where all the support one would expect in store is available at the click of a button.
Custom e-Commerce Done Better
DDA does not settle for second best, and neither should you. Custom e-Commerce websites and mobile apps from DDA are built upon strong search engine marketing platforms using the latest principles in search engine optimization. Elegant responsive designs with effortless navigation and functionality ensure maximum user engagement on all devices. Custom features ensure usability and repeat business, driving long-term sales growth. Stake your claim in a digital storefront of your own. Contact DDA today and find out what custom e-Commerce design and development can do for your business.